The Englishman is said to have rejected the chance to become the new head coach of Ajax.
Per The Athletic, Potter was offered the job after the two parties came to a tentative agreement.
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However, he has decided that it is not the right fit for him at this moment in his career.
There are some suggestions that he may have demanded transfer control that Ajax could not give up.
Potter is being linked with the top job at Manchester United, as he is admired by investors INEOS.