Felix has shone on-loan with Barcelona this season.
Cerezo said: "He is playing for Barcelona and the normal thing is that he wants to stay there.
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"Barcelona wants him and he wants them, because everyone is so happy. Besides, they will be lucky because Barcelona gets a magnificent and great player.
"Joao is a magnificent player. He has fitted in very well at Barcelona, he is doing very well, and what we wish him is all the luck in the world. I don't know how much Atleti would get.
"You have to ask those in economics, I'm in sports."