Calciomercato.it says Milan are considering Watkins for the summer market.
The big problem is that Aston Villa are said to demand upwards of 80m for their star, which makes it difficult for Milan to get a deal done.
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The 28-year-old has scored 26 goals and provided twelve assists in 48 competitive games for Aston Villa this season.
Watkins' contract with Aston Villa runs until the summer of 2028.