Villa value Duran at £100M this winter but have no intention of sale

The Colombian forward is quickly making a name for himself after impressive displays this term.

Duran has been a key goalscorer, both off the bench and when starting games.

Per The Athletic, Villa see him as worth more than £100M, given he is only 21 and already performing at such a high level.

There is no desire from the Villa Park club or manager Unai Emery to cash in on him this January.

While a summer move could happen, it would only be done if a club is willing to pay the aforementioned fee.