Puma had launched their next-gen Future 8 boots and had used the Spaniard as one of the players to market the boots right before Christmas. However, after the fullback slipped twice to allow Spurs to take a 2-0 lead in the first half, he frantically ran to the side of the pitch to swap the boots with a different pair
After the game in which Chelsea made an epic comeback to make it 4-2, the 26-year-old posted a photo on his Instagram story of the new Puma boots in the bin alongside the message “Sorry Blues”.
The boots were advertised as specializing in three features - adaptability, movement, and control. The Blues defender had none of those attributes at the weekend and could not take them off quickly enough when there was a break in play.
The post has since been deleted and has no doubt created a marketing disaster for Puma who are now trying to sell a pair of boots that seem to have no grip, something that is essential in football especially when marketed for professionals.
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