The young forward was on the bench for their draw against Ipswich Town in the Premier League at the weekend.
While he did come on in the 0-0 draw, he is likely to start against Wolves in the Carabao Cup third round on Wednesday.
The Seagulls boss said of Ferguson: "He doesn't have to show me what he can do because I know what his potential is.
“I saw a lot of games of his already in the past when he played for Brighton.
"He's a great finisher in the box. He has the whole package for a striker."
Hurzeler added: "It's important that he integrates in our style of play, that he follows our principles. That's the most important thing for me.
"He should do his work on the pitch in possession, out of possession. He should help the team and then he will have a great impact on our game for sure."