Atletico Madrid are demanding huge money to sell Samu Omorodion.
The centre-forward, who spent last season on-loan with Alaves, has seen two offers from Chelsea turned down by Atletico so far this season.
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Chelsea's latest offer was for €45m, which fell well short of Atletico's valuation.
The Spanish giants are insisting Omorodion won't leave for less than €80m.
Omorodion joined Atletico on deadline day from Granada for €8m.