West Ham are launching a new bid for Bournemouth striker Josh King.

The Sun says West Ham are putting the pressure on Bournemouth to sell striker King during the January transfer window.

The Hammers have had an offer for the forward rejected by the Cherries which was believed to be in the region of £13million.

But the Irons are determined to land a striker this month after selling Sebastien Haller to Ajax for £20m a fortnight ago.

West Ham are set to launch an improved offer worth £16m in their bid to land the Norwegian.

West Ham turned to the 29-year-old former Manchester United academy player after struggling in their pursuit to land Sevilla's Youssef En-Nesyri.

King's contract at the Vitality Stadium expires at the end of the season having joined the club from Blackburn back in 2015.