West Ham are eyeing Bournemouth striker Josh King.

Hammers boss David Moyes failed to land the Bournemouth star in the summer when the Championship club rejected the £13million deal the Hammers were willing to come up with.

But Moyes has retained his interest since then and sees using King through the middle – a position he prefers to play – now that Haller is on his way to Ajax.

West Ham value King at the same price, but the problem is the 28-year-old is also on the radar of Newcastle and West Brom and that is driving his value up.

Bournemouth have been told Newcastle and the Baggies would both be willing to stump up around £15m, more than Hammers owner David Sullivan had hoped to pay, says The Sun.