Aston Villa signing Joe Cole admits he turned a series of foreign offers.
Cole rejected big money offers from abroad to stay in the Premier League as Villa finally got their man.
"We had offers from all over the world where I could have gone and earned millions and millions, but it's not about the money for me," said Cole to the Birmingham Mail.
"It's about playing and competing and that's what I want to do on a Saturday afternoon.
"I don't want to do anything else apart from play football in the Premier League on a Saturday afternoon and that passion to play is what keeps driving me on. This is an exciting chance for me and I want to help the team kick on.
"I did love my time in France, but the Premier League has got a special thing about it. It's marketed so well and it's packaged so well that its like every game is an event.
"It's massive, it is the pinnacle in terms of that. You speak to all the players I spoke to when I played in France and everyone wants to play in the Premier League. It is where it's at."
