Anheuser-Busch InBev has extended its sponsorship of the US and Mexican national soccer teams, agreeing four-year deals, reports, www.sportspromedia.com/. The agreement was brokered by Soccer United Marketing, Major League Soccer's (MLS) commercial arm, which represents the US and Mexican national teams.

The agreement sees AB InBev's Budweiser and Bud Light brands tied to the teams through to the 2018 Fifa World Cup.

Financial terms of the deals were not made available, but a Wall Street Journal report values the rights, broadcast and marketing commitments at around US$7 million annually, combined.

AB InBev will get access to in-stadium signage, team imagery rights, player appearances and exclusive digital content within the US under the terms of the agreement.

Eelco van der Noll, Anheuser-Busch's vice president, experiential, said the brewing company's sponsorship of the Mexican national soccer side, which is limited to the US, allows it to connect Bud Light to a "Hispanic target group that is strategically important", while the US team sponsorship allows the company to connect Budweiser with "Millennials who are watching soccer around the country."

The multi-national brewer also currently sponsors the Brazilian, Belgian and Ukrainian national teams.