Shaving products manufacturer Gillette has ruled out renewing its sponsorship of Spanish champions Barcelona, according to Palco23, reports, www.sportspromedia.com/.

The Spanish industry outlet claims that the Procter & Gamble-owned brand is one of three partners not prolonging their relationship with Barcelona, with German carmaker Audi and Turkish tyre manufacturer Lassa also opting not to extend their deals beyond the 2018/19 season.

The trio of partnerships were apparently worth a combined annual €15 million (US$17 million) to Barcelona.