Sunderland boss Paolo di Canio knows there's a finger wagging clique in the media desperate for him to fail.
The Italian's appointment has been criticised from day one by a section of the press.
He told the Evening Chronicle: "It was disappointing for me [against Fulham] because it gives my critics more fire and, at the end of the day, if you lose you are going to get criticism.
"I'm not worried though - it is clear to me that we will be better than many sides in this league this year. And it is clear to me that although we have support from the local media, that is not necessarily the case in other places.
"That can be for many reasons - and I don't want to sound like the guy who is always upset - but it is clear to me.
"I enjoy this though, because this is my life - I don't mind having people against me because it is very satisfying when you win at the end and prove them wrong.
"I don't want to think too much though about upsetting my critics, I want to think more in terms of making our fans happy. So people shouldn't get too upset that we've lost one game.
"What is important is that you don't give up. Don't listen to the ones who keep putting the club down - they are like crows! I'm joking about it, but it is an important point, everyone has to stay positive because we are going to have a very good season - I'm sure about that."
