Sunderland have secured Dafabet as new kit sponsor for next season.

The eGaming operator is the club's new principal partner and part of the newly-announced deals includes the company's name being on the 2015-16 home and away shirts of the Black Cats.

Sunderland chief executive Margaret Byrne said: "We are delighted to be entering into a partnership with Dafabet. Our regional identity sits proudly at the heart of Sunderland AFC but increasing our global footprint is also key as we look to continue to grow and strengthen the football club for the future.

"Our partnership with Dafabet will open up new markets for us and we welcome them warmly to our Sunderland family."