Liverpool fans went crazy upon their capture of former AC Milan striker Mario Balotelli.
The Daily Mail says Liverpool sold £50,000 worth of Balotelli shirts on the day the Italian striker moved to Anfield this summer.
The 24-year-old striker joined Liverpool in a £16million switch from AC Milan in August.
Speaking at a Soccerex conference in Manchester, chief executive Ian Ayre said: "Liverpool had success and opportunities to develop in the past and didn't take them. That won't happen again.
"Having the right people and trust allows the club to maximise signings like Balotelli, leading to £50,000 worth of shirt sales."
