Real Madrid have regained full control of their retail business while expanding their partnership with global sports merchandiser Fanatics to oversee their physical stores, according to reports in Spain, reports, www.sportspromedia.com/.

The La Liga club took advantage of their new €1.1 billion (US$1.2 billion) deal with kit suppliers Adidas to reclaim control of their retail wing from the German sportswear giant, which had operated Real's various stores.

Having taken the lead on the club's online store, Fanatics will now apparently be responsible for also overseeing the 14 physical outlets while under increased Real supervision.

The revised agreement with Fanatics will end after the 2019/20 season, following which a new deal will be formulated between the two parties, according to Palco23.

Additionally, as stated in their annual accounts for 2018/20, Real have further renegotiated the terms of their contract with Fanatics 'to substantially strengthen the control over their brands and businesses and the mechanisms of supervision, control and risk with respect to the global management of their businesses', an amendment reportedly set to be approved at the club's next assembly meeting.

Real's retail business generated a net income of €24.39 million in 2018/10, a fall of 7.9 per cent year-on-year, and it is hoped having greater control will result in a stronger financial performance.