Real Madrid president Florentino Perez wants to take on the entire Premiership in a battle for overseas television viewers.
Perez said: "Kick-off times of the games in today's globalized markets are very important. You have to think not just of one but of ALL Continents. The English do that.
"In Asia it's the Premier League that has more appeal because they can watch it live over there because of the kick-off times.
"We have to have a dialogue with the TV rights-holders and put the games at the times that will give us the biggest amount of money.
"If we have to play at 1pm or 3pm or 5pm, like they play in England, then we will.
"We have to discuss this with TV operators to earn more money and advertise La Liga - which is one of the best in the world along with the Premier League in countries where, at the moment because of timetables, they can't watch ours live."