French champions Paris Saint-Germain have announced a new regional partnership in Asia with Japanese men's skincare brand Bulk Homme, reports, www.sportspromedia.com/
The one-year deal, unveiled at a press conference in Tokyo, will allow the cosmetics firm to use PSG's brand and players as part of its promotional campaigns across Asia.
In addition, Bulk Homme will benefit from advertising slots on the pitchside LED boards at Parc des Princes, the Ligue 1 side's home ground.
"Today, Asia represents more than a quarter of all our fans," said Sébastien Wasels, managing director of PSG Asia-Pacific.
"This partnership demonstrates the growing attractiveness of the club on the continent and fits perfectly into the ambitious strategy of Paris Saint-Germain in Japan with, among other things, the successful opening of our store in Tokyo, a first for a European Club, as well as the launch of our website in Japanese."
Takuya Noguchi, managing director and chief executive of Bulk Homme, added: "Joining Paris Saint-Germain is a great opportunity for our brand. Paris Saint-Germain is certainly the fastest-growing European sports brand in Japan in recent years. We look forward to implementing this partnership and driving our shared values of health and solidarity."
As well as partnering with PSG, Bulk Homme has also announced the club's star striker Kylian Mbappé as its new global brand ambassador.
