Arsenal whizkid Alex Oxlade-Chamberlain is set for a bumper endorsement deal.

The Daily Mail says Oxlade-Chamberlain is set to sign a lucrative deal to become the new poster boy for O2.

The Arsenal forward's advisers have entered into formal negotiations with officials from the telecommunications giant over a seven-figure per-year agreement for the youngster to become the new face of their promotional campaigns.

It is understood the deal will run the length of Chamberlain's current Gunners deal that expires in 2016. Chamberlain already has similar deals with Nike, EA Sports and Disney.