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MLS agrees broadcasting deal for Brazil

Major League Soccer (MLS) has agreed a four-year TV deal in Brazil with Globosat, reports, www.sportspromedia.com/. The pay-TV broadcaster will air two regular season matches live from the US league each week. It will also screen half of the games in the play-off stages, including the MLS Cup final, and the MLS All-Star Game. Games and other MLS-based programming will be carried on SporTV 1, SporTV 2, SporTV 3, and across Globosat's digital platforms.

Brokered by IMG, the new deal will run in conjunction with that between MLS and ESPN Brazil, which is part of ESPN's domestic agreement with the league.

MLS also retains the rights to one further game per week for free-to-air TV.

"This new agreement with Globosat is further illustration of the growing demand for Major League Soccer in the global media rights marketplace," said MLS Business Ventures president and managing director Gary Stevenson.

"With Flavio Augusto da Silva's ownership of Orlando City SC and with over 15 Brazilian players in MLS, including Kaká, there is clearly an increased desire for MLS content in Brazil.

"We are excited to be partnered with such a powerful brand in Globosat and are confident that together we will create even greater awareness for the sport, our clubs and our stars."

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Ian Ferris
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