Melbourne Victory have announced multivitamin brand Optislim Optivite and Freestyle Foods bakery as their new joint principal partners, reports, www.sportspromedia.com/.

The agreement will see Optislim - a subsidiary of Optipharm - serve as the A-League outfit's home shirt sponsor, while Freestyle Foods will be the sponsor of their away shirts.

The length and financial terms of the two deals were not disclosed.

Commenting on the agreement with Optislim Optivite, Ian Robson, chief executive of Melbourne Victory, said: "We derived great benefit from our relationship with Optislim last season, and to have moved with them on their journey into the highly competitive multivitamin market is exciting."

"We are delighted to extend our partnership with Melbourne Victory," added Peter Vanas, chief executive of Optislim Optivite. "Aligning the new Optislim Optivite with one of the strongest brands in Australian sport was an easy decision, and we look forward to increasing awareness of our excellent range of health products into the future."

Speaking about the Freestyle Foods deal, Ian Robson said: "We're excited to welcome another great organisation into the Melbourne Victory family. Freestyle Foods has identified a strong niche in the market and has launched its product range to cater for that sector."