New A-League club Melbourne Heart have launched their inaugural membership campaign on the eve of their debut season.

Set to play all of their home games at Melbourne's newest sporting venue, the purpose-built AAMI Park, there is a real buzz about the Heart as they continue to put together a playing squad that looks like it will be more than competitive in 2010/11.

The Heart have priced some of their tickets at the following:

Junior memberships $37.50 Adult GA membership $225 Family GA membership (2 adults, 2 juniors) $487.50

The Heart's media release, also stated that 'the membership campaign, for every registered member of a Victorian football club who purchases a membership, a rebate of $5 for each junior/adult and $10 for every family, will be donated back to local clubs in a clear sign of Melbourne Heart FC's commitment to helping develop the grassroots football community.'

Club CEO Scott Munn was excited about announcing the membership as he sees it as an 'important milestone in its history.'

"The launch of our membership campaign is a huge achievement from a Club standpoint and represents the culmination of many months of hard work," Munn said.

"Our goal when formulating membership packages was to make them as accessible to the public as possible, and we are confident as a club we have very much achieved that goal.

"A family general admission membership for example provides entry for six people on game day, which is extraordinary value for money and is an acknowledgement of the role family's play in the match day experience."