Manchester City have selected Fermata Partners as their licensing agency in North America, reports, www.sportspromedia.com/.

The Atlanta-based company will work to grow the club's consumer products business across the region by establishing partnerships with manufacturers and retailers.

A Fermata statement said the company plans to finalise several license agreements 'in short order', with City-themed products set to hit retail stores ahead of the start of the new Premier League season in August.

"As Manchester City's profile grows across North America, we are delighted to be working with Fermata Partners to ensure that our growing fan base can access high quality Manchester City merchandise across the region," said Serena Gosling, the director of retail and licensing at City Football Marketing.

"We have been regular visitors to North America in the past few years, including our first teams post-season Tour of Canada and the US, and we have been seeing high demand for Manchester City products, which we are confident Fermata will help us to meet."