Manchester City have entered into a three-year partnership with PZ Cussons Plc, reports, www.sportspromedia.com/. The deal with PZ Cussons, an international consumer products group headquartered in Manchester, sees the company become the Premier League club's official partner in Nigeria.

PZ Cussons will drive the partnership through its local Premier, Olympic and Robb brands in Nigeria - the company's largest market.

Manchester City will look to grow the club's fan base in the region through the partnership with offers and prize competitions for PZ Cussons' customers. These will include VIP matchday experiences at the club's Etihad Stadium and opportunities to meet the players at private training sessions.

Omar Berrada, the commercial director of City Football Marketing, which brokers Manchester City FC's commercial partnerships, said: "Nigeria, and Africa more broadly, are extremely important markets, where our fan base is continuing to grow.

"We will continue to build a strong relationship with PZ Cussons and are looking forward to providing fantastic experiences for their customers and our fans".