Manchester City boss Pep Guardiola says he's learned not to buy into his own press.
Guardiola is being celebrated today as City end the year as five-time trophy winners, including the Club World Cup.
But the Catalan says: “This is the business. When you don't win, you are nothing, zero. As much as you win, they want you to fail more than ever.
“I've felt that since day one in Barcelona, that people are waiting. What we have won, the titles, is unbelievable - and the people say, 'How good they play, the methodology, how genius it is.'
“But it is because I won. They don't understand anything about what we do, but they give credit just because we win.
“You have to look further than that. In the moment you don't win there are going to be doubts - but that is what is nice. That is okay. Doubt us again. We'll see what happens."
The City boss then added: "We try it again. Not try it again to win five titles but just try again. The greatest athletes forget as quickly as possible the successes.
“There is a day to celebrate, but around the corner is another competition and you have to try it again. The satisfaction of what we have done will remain but we have to do it again.
“I have never started a season thinking 'how many titles can we win?' Never, never. It's a horrible approach. Next is Goodison Park. Further than that doesn't exist, not anything."
Before Guardiola concluded: “I've always had incredible players. I have said to the team, the reason why we are here is not Istanbul, it's not beating Inter Milan.
“The reason we are here is losing to Monaco, Liverpool, Tottenham and Lyon. It's because of the (Champions League) final against Chelsea, when we lost, and losing in the last minutes against Madrid.
“It hurt in that moment, but now it doesn't hurt. That helped us and helped us to win against Inter Milan. It's a process. For the big, big clubs they're used to that, but for us it was new.
“Now we believe we can win everywhere, we can win it. It's not just 'bring Pep here and immediately it happens'. It's a process. We arrived to finish eight years of the job with a lot of disappointments - but it's part of life and part of sport."
