Rickie Lambert insists he's no sentimental signing for Liverpool boss Brendan Rodgers.
The England striker has returned to the Reds this summer 17 years after being released as a teenager.
"I know a lot of Liverpool fans like the idea of signing a Scouser and a Liverpudlian but the move had no sentiment about it," said Lambert, who has been entrusted with iconic No 9 shirt. "Football has no place for sentimental things. It's about what I do on the pitch, it's as simple as that.
"It's a good story and I'm happy talking about it but the time has gone past that now. The first game of the season is coming and believe me when I say it that is all I am focusing on. I want to get myself in the best shape possible. I know when I am fully fit, that is when you will see the best of me.
"There are more signings to come, which is great for the club, but there is already a great squad here. You see the depth and quality and with a couple more signings, we are only going to be stronger."
