The impending ban on gambling sponsorship in Spain has left La Liga "concerned" due to the financial impact it will have on clubs, and the Spanish soccer body is now in talks with the government to resolve the issue, reports, www.sportspromedia.com/.

The new regulations, set to be introduced in October, include gambling advertising across TV, radio and other video media outlets being limited to one hour per day between 1am and 5am. In addition to shirt sponsorships, there are also plans to enforce a blanket ban on branding in stadia.

According to La Liga, which oversees Spain's top two soccer divisions, it means professional clubs stand to lose as much as €80 million (US$93.1 million) from altering their deals with bookmakers. While they will be able to continue some type of relationship, contracts could be worth just 30 per cent of their current value.

Oscar Mayo, La Liga's director of business, marketing and international development, has now confirmed the league is in talks with the Spanish government to minimise the financial impact of the ban on its clubs.