LaLiga fans can get a closer and more personalised experience of player celebrations while they are unable to attend matches from a new initiative called FanCam, reports www.fcbusiness.co.uk

FanCam is a camera installed at both ends of the LaLiga Santander and LaLiga SmartBank grounds, clearly labelled so that LaLiga stars know exactly where to head and where to look when they want to celebrate in front of their fans.

The initiative has already led to some unique and memorable goal celebrations from the last matchday.

During its launch on LaLiga Santander Matchday 11, 62% of goals were celebrated in front of the FanCam and this figure is expected to rise to 100% over the coming matchdays.

With the introduction of the camera, LaLiga is also seeking to reintroduce the passionate aspect of player celebrations, which have been slightly muted at times due to the lack of fans in the stadiums. It will allow a clear, fixed shot to be broadcast that fans can watch live and in full from their homes.

"FanCam is another step towards improving and personalising our audiovisual product. We are going to give fans a much more personal and genuine view of the players, seeing up close how they celebrate their team's goals," explains Melcior Soler, the director of LaLiga's audiovisual department.

"We trust in the players to realise the importance of celebrating their goals in front of the FanCam, because this puts them in direct contact with their fans," added Soler. "That's why we're so convinced that their use of the FanCam will increase, to the point that it is used all the time."