Atletico Madrid have announced a partnership agreement with Turkey's Basaksehir.
New Atletico adviser Peter Kenyon has been driving the deal, which was struck this week.
Atletico chief Miguel Angel Gil Marin said: "It's not just a local agreement between two clubs, this is part of a global project. Thanks to Arda Turan, Atletico generated much interest in the Turkish market.
"Our club is a brand here and want to remain so permanently."
Kenyon oversaw similar global branding while in charge of Manchester United and Chelsea.
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