Juventus coach Antonio Conte expects stiff competition for the Scudetto this season.
Conte accepts Juve are favourites this season.
"Napoli signed Gonzalo Higuain, so have a strong side. Juventus had also negotiated for Higuain, but would not spend 35m," Conte told Sky Sport Italia.
"Then there's Fiorentina, who want to abandon their status as a mid-table side and in my view they can target ambitious objectives like the Scudetto.
"Milan invested for Mario Balotelli and in my view Inter have an excellent squad at their disposal."
