Juventus have announced a bumper new sponsorship deal with Fiat. A new six-year agreement has been struck, worth 17m a year.
The previous deal was due to expire next year and worth €4m a year less.
A statement on their official website read: "Juventus and Fiat have officially extended their sponsorship agreement, signing a six-year deal worth 17 million per season.
"The agreement will see Fiat continue to operate as the club's sole shirt sponsor in all competitions, supply Fiat Group vehicles for promotional purposes and offer variable premiums based on the sporting results achieved by Juventus in national and international competitions."
