Hertz is to sponsor West Bromwich Albion, reports SportsPro>. The company has agreed a one-year deal to become the Baggies official car rental partner. Hertz will run promotions through West Brom's official social media sites, while Baggies fans will be given a ten per cent discount on Hertz rentals as well as membership of its premium membership programme.
Paul Wareham, the marketing manager for Hertz UK, said: "We are delighted to have teamed up with West Bromwich Albion to offer fans fantastic discounts on Hertz rentals. We see this as a great opportunity for fans that do not have access to a vehicle over the weekend can now benefit and hire from Hertz and travel to either home or away games."
Albion's head of partnerships Iain Wain added: "It is especially pleasing that Hertz UK decided to work alongside our club, making us their only partnership in football for the 2012/13 season."
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