Manchester United have extended a deal with their social gaming partner in Japan for a further year, reports, www.sportspromedia.com/. Gloops, the market leader in social gaming in Japan with 40 games and 30 million users, has had nearly 1.4 million downloads of its bizarrely-named Manchester United game, 'European Club Team Soccer Best Eleven Plus', since its launch just over a year ago.
Details of the new deal have not been revealed, but Gloops will continue to license the Manchester United name and brand for its game, as well as work with the Manchester United Foundation.
Manchester United's group managing director Richard Arnold, quoted in an official release, claimed the club had four million fans in Japan.
"Gloops have produced an extremely popular product, with almost half of our four million followers in Japan downloading its Manchester United branded game, which is impressive given the short period in which it has been available.
"They are at the forefront of the development of social gaming in Japan and we believe they can continue to help the club deepen our engagement with our fans there."
The deal is the first United have done in the Japanese market since they sold Japanese star Shinji Kagawa to Borussia Dortmund in the summer.
