Fernando Torres has already smashed two records at Atletico Madrid since his return.
Marca reports the 45,000-PLUS who welcomed El Nino back to the Vicente Calderon on the weekend was the biggest attendance for a Spanish signing in La Liga history.
And Atleti's marketing chiefs are also hopping with Torres' No19 shirt already setting sales records.
On Sunday alone, the day of Torres's presentation at the Vicente Calderón, the club's shop sold some 2,000 shirts with the player name and number (19) on it. Another record smashed.
If we consider that the shop opened its doors at 10:00 and closed just after 19:00, that's an average of 222 shirts sold per hour.