Everton boss Roberto Martinez will be using his Confederations Cup media duties to the club's benefit.
As well as his media commitments, Martinez also believes the eight-nation tournament provides scouting opportunities.
"I think the major events are a first for seeing players and ways of playing," he told evertontv.
"It's always a unique experience to see footballers under massive, massive pressure of representing their country and representing the expectations of a country and being able to play their football.
"There are always footballers that catch your eye under those circumstances. I always like to follow the big events and to do that with the name of Everton and opening new markets with Everton, it will be a real enjoyment and something I'm really looking forward to."