Newcastle Jets coach Branko Culina is hoping to instil more of a team mentality into the club this season.

The Jets finished on the bottom of the A-League table last season after winning the title the season before and new boss Culina is determined to turn the clubs fortunes.

"We have to make winning a habit, just like losing was a habit last year," Culina said.

"It's not just about what I do, it's about what everyone does. I've told them that it's not about 'I' it's about 'we'. Once the 'we' replaces the 'I' we're on the right track.

"We win together and we lose together. You have to win your individual battle but you also go and help your mate. If we lose 5-0 I don't want people walking off the park thinking 'I did alright'.

"We want everyone to feel that enjoyment of victory but also feel the pain that comes with defeat."