Coca-Cola has signed two three-year partnership agreements with The English Football League and The Scottish Premier League, reports euFootball.BIZ These replace the deals that the company had had earlier with the Football League title sponsorship.

The beverage company announced in September that it will discontinue the title sponsorship of the Football League after the 2009-2010 season, which it has been doing since 2004.

Coca-Cola GB and Ireland president Sanjay Guha said: "The Football League and Scottish Premier League provide a fantastic platform for us to really connect with communities across GB. We're very excited to be making these new commitments that will allow us to strengthen our relationships with fans who are passionate about their clubs across the country."

Coca Cola currently sponsors Wayne Rooney, the FIFA World Cup and the UEFA European Championships.