Chinese video streaming platform iQiyi, which is backed by Chinese online company Baidu, is to show all 380 LaLiga games during 2019-20 season, reports SportBusiness.

IQiyi will broadcast the games on sports platform iQiyi Sports, as well as produce original content, match highlights and behind-the-scenes footage.

You Lingxiao, chief executive of iQiyi Sports, said: "IQiyi Sports' goal is to maximise the value of sports entertainment by leveraging the content value of top sports tournaments and further enhance it through content promotion, marketing and membership services. We believe this integration between entertainment and sports is key to having iQiyi Sports become the industry's leading sports entertainment service provider."

The platform will also introduce a new "virtual presenter" named "PangHu" that will appear during the live broadcast of the game. IQiyi also plans to have the virtual character host live interviews with players, and be a brand ambassador for their LaLiga coverage and media campaign.

IQiyi has also engaged actors and artists from their original dramas and reality shows as sport ambassadors to produce LaLiga-related videos.