Tottenham have told Chelsea winger Joe Cole to lower his personal demands if he wants a move to White Hart Lane.

The Daily Star says the Chelsea star is almost certain to leave Stamford Bridge after the World Cup when his contract expires.

Spurs are among a number of clubs, including Manchester United and Liverpool, chasing the talented forward.

But Cole's £100,000-per-week demand is a stumbling block to boss Harry Redknapp's chances of pulling off a transfer coup.

Tottenham's top earner, Ledley King, is on around £70,000-a-week and the White Hart Lane club are reluctant to smash through their wage structure.