Scottish champions Celtic have renewed their long-term partnership with Priava, reports, www.sportspromedia.com/. The Hoops have continued their decade-long relationship with the software specialists by upgrading their existing premises-based event management system, Events Perfect, to the organisation's cloud-based booking solution, Priava Cloud.
James Pegum, Priava's chief executive, said: "After a ten year relationship, we are delighted that Celtic Football Club has continued to place its trust in Priava and deploy our new cloud-based offering that will further enable them to maximise the revenue potential from this world famous stadium.
"In recent years, the role of the football stadium operator has evolved from traditional pitch maintenance, ticketing and the concerns of the dressing rooms, to sweating the asset, maximising commercial revenues and optimising hospitality."
