Bolton have signed a deal with adidas which brings to an end the longest kit partnership in British football history. For 22 years Wanderers have had their kit made by Bolton-born brand Reebok and although the company will retain its status as stadium naming rights holder there will no longer feature on shirts.
"I would like to thank Reebok for their outstanding support in their capacity as technical kit sponsor over the past 22 years,'' said Bolton chief executive Allan Duckworth.
"The move is a logical one for all parties. Reebok's focus on their heritage in fitness and the move away from football provided this opportunity for the club to secure a new technical kit sponsor and in adidas we have found the very best.''
