Barcelona president Sandro Rosell says they won't go beyond £40 million for Arsenal captain Cesc Fabregas.
The Gunners midfielder remains a prime target for Barca, despite the recent change of board.
Rosell said: "The theme of Cesc is very public and has been complicated because Arsenal have put many expectations on the purchase price.
"It's better not to talk publicly, otherwise you end up paying over the premium price. We will not pay £40-50 million for Cesc."
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