Barcelona were the most talked about club around the world last season. The University of Navarra's latest paper on the popularity of clubs in the world's media shows Barca as No1 ahead of Real Madrid.
This is the seventh such report compiled by University of Navarra Professor of Economics Francesc Pujol and for the fourth consecutive year, Barça have come out on top of the study, something which the author explains makes the Club an excellent ambassador for city and nation.
Barça's leading media position is also an indication of its commercial power, with merchandising and sponsorship income growing alongside the creation of a global brand and Pujol points to the fact that Barça have moved from an income of 290 million Euros in 2007 to an expected 461 million this year, which is an increase of 58% within the context of a global economic slowdown.
The ten leading clubs in terms of media coverage:
1.- FC Barcelona, 103 points
