Liverpool chief Ian Ayre is delighted over their deal with Garuda Indonesia.
The agreement with Garuda is the fourth signed by Liverpool this month, with big names like Vauxhall and Dunkin' Donuts already signed up.
Ayre argued commercially they were at the top of the game and hoped with Champions League football and a revamped stadium they would be even closer to matching their big-spending rivals.
"I am not talking about the value but it (the new deal) is competitive, it is important and it is a very large contribution (to Liverpool's commercial revenue)," he said.
"The club is in a very good place. For those of us with good memories we know we had nearly £300million of debt three and a bit years ago and we've worked hard to chip away at that.
"The club is sustainable and in a position to invest in the transfer market."
