Atletico Madrid president Enrique Cerezo insists Alvaro Morata will only sign permanently with Juventus for big money.

Currently on-loan at Juve, Morata has scored six goals in eight competitive games for the Bianconeri.

“He deserves this positive moment," Cerezo told El Larguero.

“It seems he has found the right path.

“He's an Atletico Madrid player on loan to Juventus, who has an option to buy. If they want him, they must pay."