Aston Villa boss Martin O'Neill is determined to get top price for James Milner.
Manchester United, Chelsea and Manchester City are all desperate to land Aston Villa's 24-year-old England midfielder.
A source close to O'Neill told the News of the World: "Martin doesn't want to start the summer feeling like he's pushing a rock up a mountain because the club have let Milner go too cheaply.
"This is a player Villa have turned into an England international, who has been one of the most consistent players in the Premier League and who has discovered a whole new role in central midfield thanks to Martin.
"To let somebody of that quality and stature go without a fight and at a price City believe is a bargain would be counter-productive.
"Nobody at Villa wants to see Milner leave and the club will speak with him before he goes to the World Cup about a contract extension.
"But if his heart is set on leaving, then Villa must get the absolute top price for him."