Arsenal will not sell Cesc Fabregas for a knockdown price.
The Sun says they have told Real Madrid the bidding for Cesc starts at £54million.
Real director Jose Angel Sanchez contacted the Gunners hours after Arsene Wenger declared this week there had been no inquiries for Fab.
And the Spanish giants are ready to meet Arsenal's demands in their determination to trump Barcelona.
A Real source told The Sun: "The president Florentino Perez has identified Fabregas as the one signing above all others to hurt Barcelona.
"He believes signing Fabregas would be a real statement of intent for next season. He will do whatever is needed to put the club back above Barca."
It's kicking off again! Click here for your No1 source for Arsenal transfer market news and gossip.