Juventus president Andrea Agnelli admits being regular Champions League contenders is now a must.
Juve meet Barcelona in the final next month.
"Our horizon has to be Europe," Agnelli told 400 selected Juventus Members, as reported by La Stampa.
"We can't always be in the final, but our dimension is Europe and our first goal is Italy. There's a lot of pride after the fourth Scudetto, and a first Coppa Italia in 20 years.
"Now we're all aware that we have a dream, and dreams can grow.
"We must confirm year-on-year in Serie A before being competitive in the Champions League: Juventus are going to win in Italy and in Europe."