A-League team Adelaide United has hired Cummins&Partners as its new strategic and creative agency, reports, www.sportspromedia.com/. The agency will work with the club in a variety of areas, and follows the opening of the company's Adelaide office in 2012.
"This is an exciting win for Cummins&Partners," said the agency's managing director Bronwen Gwynn-Jones.
"We're looking forward to sharing some brilliant creative and strategic thinking that will see the Reds become top of mind in the Adelaide community and abroad."
Cummins&Partners counts Tennis Australia, Nike and the Australian Football League (AFL) Players' Association amongst its clients.
"We are delighted to be working with a top-agency and one that provides the perfect mix of industry experience, local knowledge and creativity needed to create something special for the Reds," added Bruno Marveggio, an Adelaide United director.
