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AC Milan Digital director defends Chelsea over Romagnoli blunder

AC Milan Digital director Lamberto Siega has defended his counterparts at Chelsea.

Last week, Chelsea ran a story that linked them with Milan's Alessio Romagnoli, before asking supporters on Twitter who they could sign in the summer.

“Everyone makes mistakes, nobody is perfect," Digital director Lamberto Siega told Milan Weekly Podcast.

“I was very lucky because when I joined Milan there was already a very strong social network team within Milan Media House with a lot of experience.

“It's impossible to control all the posts. With the style of the club, the tone of voice, the guidelines of communication that are quite clear, and in addition to the knowledge and know-how of the people working there, we don't need to check everything it would be crazy.

“It must reflect the club's values and follow the social media rules. It has to be engaging for the fans or else you won't be successful in this area. If you're too serious it won't create engagement and it won't increase your followers.

“The new management is working on this to ensure it is in the right positioning so there might be some slight adjustments to the job they are doing in the future.

“We try to have elements of elegance, passion, a feeling of family and of working together in our posts that are part of the DNA of the team."

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